A major North American retailer
$21M net revenue from a new retail-media business
A large retailer wanted to build a retail-media and digital monetization business on its own platforms, with the governance to scale it.
We led cross-functional teams to design, build and launch sponsored product ads across the retailer's digital platforms, and created the program structure, standards and governance to scale content creation and optimization.
- $21M net revenue from sponsored product ads in FY2022
- Monetization program projected at 84% ($467M of $553M) of media-network earnings in a five-year high-growth scenario
- $8.6M incremental demand and 482k new customer signups from a holiday feature set
- Resolved a $43M multi-level inventory issue across 11 teams
- Scaled engineering throughput 20% with a new program structure